13th December 2021
Primary Connect has been trialling innovative solutions to enable small suppliers to range their products in our Woolworths Supermarkets as part of an overall Tailoring Our Stores strategy.
A section of our Sydney Regional Distribution Centre (SRDC) called 1940 DC has been reconfigured to receive and dispatch small volumes of ambient, chilled and confectionery products from small suppliers.
This solution creates opportunities for small suppliers to be ranged into Woolworths with a supply chain solution that they can rely on. It removes the need for rear-load collections which can often be a roadblock for suppliers.
Side-load pick-ups are facilitated in Sydney, Melbourne, Brisbane and Adelaide with a tautliner vehicle and transferred to a hub in Sydney. At the Sydney hub the pallets are consolidated onto a rear load/unload trailer for a specific time slot delivery to 1940 DC.
Delivery windows at 1940 DC are three days a week between 5am and 10am only. The 1940 DC does not hold inventory which means the products must arrive and be picked and dispatched to stores on the same day.
The delivery of an extended range also means Woolworths can better tailor products that meet the needs of our communities and therefore provide a better shopping experience.
Mark Roestenburg, Account Manager for Ranged, said his clients were benefiting from the transporting and warehousing solution.
“At Ranged we support multiple brands on their retail journey,” Mark said. “We had tried many different solutions in the market and none of them were able to hit the timeslots and truck type requirements of the Woolworths Metro DC.
“As you can imagine, multiple suppliers and brands means a lot of rebookings, queries, missing products and so on. The Primary Connect team was amazingly helpful, working with us to create a bespoke solution to meet our needs.
“For the team at Primary Connect nothing is too hard, and no problem too small or too big. They are always willing to help and make what was an incredibly complex logistics effort into seamlessly easy freight movements. I couldn’t recommend them more highly.”