20th July 2021
Primary Connect has begun an exciting two-year domestic storage and transport partnership with gluten-free baked goods company Genius Food.
Genius Food is the maker of a range of quality gluten-free bread and other products such as cookies and pancakes.
The company was founded in 2009 with its headquarters in Scotland. Woolworths launched a range of Genius Food products in its supermarkets nationally on 23rd June.
Primary Connect provides cold storage for Genius Food with the support of its warehousing partner, Americold, as well as domestic freight via its extensive temperature controlled network.
To date, Primary Connect has received a large number of refrigerated containers and despatched hundreds of pallets to our distribution centres nationally supporting the Genius launch into Woolworths Supermarkets nationally.
Paul Wanis, General Manager of Genius Food Australia, said he was impressed by the level of service provided by Primary Connect including its customer service.
“All too often, large corporations are not known for outstanding personalised customer service. Primary Connect and Woolworths by extension do not fall into this category,” Paul said.
“Rodney and his team came to us with a total storage and logistics solution. The solution will save us significantly in both cost and efficiency.
“Throughout the launch and integration, the combined team of Americold and Primary Connect were easy to deal with and provided true personalised, old-fashioned customer service.”