The temporary restrictions on cafes, pubs and restaurants saw a surge in consumer demand from one of Primary Connect’s fresh food customers, Marley Spoon.
The global meal kit provider delivers fresh ingredients and recipe cards to thousands of homes each week.
In a normal situation, Primary Connect would deliver fresh ingredients to Marley Spoon's Victoria and NSW production facilities and transport meal boxes to their online delivery hubs across Australia.
However, during the COVID-19 crisis, the Primary Connect team rapidly deployed new solutions to provide Marley Spoon with the necessary supply chain support.
Rod Van Schellebeck, Primary Connect Business Development Manager, said: “At Primary Connect, we pride ourselves on finding solutions for our customers even when a pandemic hits.
“Primary Connect was successful in developing and deploying solutions across Australia to meet the changing dynamics of the Marley Spoon business and the needs of its customers.”
Solutions created by Primary Connect included the transporting of fresh ingredients from Melbourne to its customers in the Northern Territory over the busy Easter weekend and ensuring stock from Melbourne to Adelaide passed quarantine inspections on time so customer deliveries would not be delayed into South Australia.
Primary Connect also came to the rescue by creating a temporary cold storage solution for Marley Spoon’s ice blocks and frozen stock in both Melbourne and Sydney.
Gil Batista, Head of Supply Chain AU for Marley Spoon, said Primary Connect had worked closely with Marley Spoon to anticipate its challenges with delivery times and food substitutions.
“These are challenging times for all of us but knowing that we have a partner like Primary Connect makes sometimes the impossible possible,” Gil said.