15th June 2021
Primary Connect has been busy planning and moving plush toys, dolls, board games, books and more to get ready for BIG W’s second biggest event of the year outside of Christmas.
The BIG W Toy Mania Sale begins on 17th June 2021 to the delight of customers looking to grab a bargain on their layby Christmas shopping. More than 80% of purchases made during the Toy Mania Sale are expected to be used as Christmas presents.
It takes months of planning with supplier and carrier partners to successfully move around 10,000 pallets of toys for the four-week event. That’s 360% more than a typical week to service 176 BIG W stores nationally.
Primary Connect has worked closely with nine key toy supplier partners including LEGO, Hasbro, Mattel and MGA Entertainment Australia.
Juan Pabon, Supply Chain & Operations Manager from MGA Entertainment Australia, said Primary Connect has been a huge support for its business with the additional volumes.
MGA Entertainment is the maker behind many popular toys and games including L.O.L Surprise!, Little Tikes and Rainbow High Fashion Dolls.
“The increased volume was managed smoothly and the carriers delivered to everyone's expectations,” Juan said.
Primary Connect partnered with Qube for the BIG W Toy Mania Sale to provide additional storage support for its DCs and supplier partners. Additional carrier support has also been carefully planned to meet the huge demand.