04 July 2022

Toy Mania is BIG W’s second biggest event of the year outside of Christmas, with months of planning behind the scenes to bring it to life.

In preparation for the four-week event, Primary Connect partnered with team replenishment to forecast supplier volume and align transport capabilities with its national network.

Thousands of pallets of toys have been transported from BIG W suppliers to our distribution centres nationwide. Our BIG W stores have in turn received around four times more stock than they normally would compared to a typical month.

Thank you to our Primary Connect DC teams in Warwick, Hoxton Park, Hoppers Crossing and Hazelmere for processing additional inbound stock while also supporting regular daily volumes and to our partners Qube and ACFS for facilitating additional storage.

Check out the 116-page Toy Mania catalogue here for great toy deals. Toy Mania ends 13 July.

Did you know?

- On the first day of Toy Mania, BIG W is the biggest retailer of Lego in the world!

- 85% of purchases made during Toy Mania are expected to be used as Christmas presents.