Primary Connect is proud to partner with Australian-based wine business, Fourth Wave Wine.
Fourth Wave Wine began in 2009 and works with other like-minded wineries in France, Spain, Italy, Argentina, New Zealand and Australia to make and distribute wine for every occasion and palette.
Primary Connect manages all national freight from Fourth Wave’s warehouses into Endeavour Drinks and other outlets.
Ross Marshall, Managing Director of Fourth Wave Wine, said the family-owned business began its partnership with Primary Connect in 2017.
“We chose to partner with Primary Connect based on the combination of competitive rates, continuous improvement and the high levels of service we receive,” Ross said.
“We were keen to ensure our service levels into Endeavour Drinks were high but we also wanted to minimise any administration or follow-up work. Pleasingly, this has been the case.
“The end-to-end transport, account management and billing processes are all of high standard and easy for our business to work with. This enables us to spend more time focusing on our core business which is making wines that shoppers love!”
Fourth Wave Wines’ most popular products include Tread Softly (Pinot Noir, Prosecco & Pinot Grigio), Little Giant Shiraz & Grenache), Elephant in the Room (Pinot Noir & Pinot Gris) and Farm Hand Organic (Shiraz & Cabernet).
“We lead the market in trending varieties such as Pinot Noir and Grenache, are Australia’s leading supplier of organic and preservative-free wines and also embark on some leading sustainability initiatives including planting over 200,000 trees with the Tread Softly brand,” Ross said.